.png)
WILLOW TV TO BROADCAST SPIRIT OF CRICKET FESTIVALE LIVE INTO THE USA & CANADA
- Anthony Telfer
- Jul 10
- 3 min read
The Spirit of Cricket Global Organisation is proud to announce a landmark broadcast partnership with Willow TV, the world’s largest live streamer of cricket, to deliver the 2025 Spirit of Cricket Festivale live across the United States and Canada — marking a major leap forward for the Masters cricket movement globally.
The tournament will be held in Mildura, Australia, from September 17–30, 2025, and features two thrilling formats of cricket across two action-packed weeks — all broadcast live via Willow Sports (FAST Channel) and Willow Digital to Willow TV’s extensive North American audience.
“This is a landmark moment,” said Sagnik Roy, Senior Vice President of Willow TV.
“We are incredibly proud to support the growth of international Masters cricket by partnering with the Global Spirit of Cricket Festivale. This tournament brings skill, passion, and the values of cricket to the forefront, and we can’t wait to share it with our viewers across North America. It’s a perfect fit for Willow TV’s mission to deliver premier cricket content on Willow Sports.”
Two Weeks. Two Formats. One Global Celebration of Cricket.
The first week of the Festivale (Sept 17–23) features the IMC-sanctioned Over-50s Spirit of Cricket Festivale International Tournament, played under official International Masters Cricket rules. This 45-over-per-innings format will see USA, Canada, New Zealand, Australia, and Australia A compete in a high-quality, fiercely contested series backed by International Masters Cricket (IMC).
“We congratulate the Spirit of Cricket on this world-class broadcast partnership with Willow TV,” said Stirling Hamman, Chairperson of IMC.
“This is a major step forward in our joint mission to showcase the International Masters Cricket product on the global stage. This important exposure brings enormous benefits for our players, our 15 member and emerging nations, and the broader cricket community. The IMC and Cricket Australia Masters look forward to working closely with both the Spirit of Cricket and Willow TV to grow this platform for years to come.”
The second week (Sept 25–30) will feature the Global Spirit of Cricket T20 Tournament, a franchise-based, fast-paced cricket spectacle featuring eight powerhouse franchise teams with players from across Australia and New Zealand. The week promises wall-to-wall entertainment, high-impact performances, and a thrilling finish to what will be two unforgettable weeks of cricket.
“To bring a tournament built on values, tradition, and high-quality competition to a global audience through Willow TV is a watershed moment for both masters cricket & the Spirit of Cricket Global,” said Anthony Telfer, Managing Director of the Spirit of Cricket Global.
“We’re honoured to partner with such a prestigious broadcaster, and we’re confident this is just the beginning of a long and meaningful relationship that will lift the profile of masters cricket worldwide as we continue to take our product globally”
Elite Commentary & Global Reach
The entire Festivale will be covered by a world-class broadcast team, including:
Michael Kasprowicz – former Australian Test paceman
Peter Walsh – iconic ABC Grandstand voice
Mike Veletta – former Australian Test batsman (joining Week 2)
Les Burdett – Lead Curator Adelaide Oval 40 years
Pat Silcox – Mildura’s own cricketing authority
“We’re not just hosting a tournament,” added Telfer. “We’re delivering a cultural celebration of cricket, played in the right spirit, and now beamed live around the world. Commercial partners looking for reach, authenticity and impact – this is your moment.”
Catch the action live on Willow Sports and Willow Digital – September 17–30, 2025
About Willow
Willow is the premier destination for cricket in the United States and Canada, boasting
the most comprehensive live, streaming, and on-demand cricket coverage available.
Guided by its mission to make cricket globally accessible, Willow combines cricket’s rich
heritage with innovative broadcasting to offer an unmatched viewing experience.
Dedicated to excellence and innovation, Willow provides cricket enthusiasts with HD-
quality live streaming and extensive coverage from nearly every major cricket board and
tournament worldwide.
Willow’s TV network is also available through top providers such as DISH, Sling, Fios,
Spectrum, Xfinity, Optimum, DIRECTV, DIRECTV Stream, Fubo and Prime Video, and
also offers a dedicated streaming app available on all major CTV devices, including
Apple TV, Roku, Samsung Smart TVs, Amazon Fire TV, Xbox One, Android TV,
Chromecast, Google TV, and more, ensuring fans never miss a moment of the action.
Explore the ultimate cricket experience at www.willow.tv.
For media inquiries, commercial partnership & sponsorship opportunities or broadcast details:
Anthony Telfer
📞 +61 419 359 618
#SpiritOfCricket #WillowTV #USACricket #IMCWorldwide #SpiritofCricketFestivale #CricketUSA #WillowDigital #FASTChannel #MastersCricket #CricketNorthAmerica
Comments