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Writer's pictureAnthony Telfer

Spirit of Cricket Donates $2 to Men’s Mental Health for Every SOC Socks Purchase.



The Spirit of Cricket proudly announces a new initiative to support men’s mental health, committing to donate $2 for every pair of SOC Socks sold to a Men’s Mental Health program. This initiative aligns perfectly with the launch of the inaugural Spirit of Cricket T20 Over-50s Global Tournament, marking an ideal moment to promote mental wellness among men.


In addition, The Spirit of Cricket will host an auction in Mildura during the T20 Tournament, with all proceeds going to a men’s mental health program in Mildura. This further strengthens our commitment to supporting mental health within the community.

Anthony Telfer, CEO of Spirit of Cricket, emphasized the personal significance of this cause: "Supporting men’s mental health is close to my heart. It ties in nicely with why we play this amazing game at our age. Cricket is more than just a sport; it's a community, a support network, and a source of camaraderie."


Telfer continued, "As we launch the inaugural Spirit of Cricket T20 Over-50s Global Tournament, there is no better time to introduce this global initiative. Men’s mental health deserves our attention, and through SOC Socks, we hope to make a meaningful impact and hit men's mental health for 6."



He added, "We're excited to host an auction in Mildura during the tournament, with proceeds going to a local men’s mental health program. It's another step towards creating a supportive environment for men to thrive both on and off the field."

In the heart of cricket, camaraderie, and competition, there lies a spirit that binds men together. It’s more than just a game; it’s a lifeline, a network of mates who stand by each other through thick and thin. Introducing SOC Socks for Men’s Mental Health, a unique initiative inspired by the Spirit of Cricket, aimed at promoting mental wellness among men.


Every pair of SOC Socks is more than just a piece of clothing. It’s a symbol of solidarity, a reminder that mental health matters. As men lace up their shoes, they’ll be reminded of their mates – those friends who are always there, whether it's sharing a laugh, celebrating a win, or supporting through tough times. More importantly, these socks are a personal nudge for men to take a moment for themselves, to reflect on the positive aspects of their lives, and to appreciate their own strength and resilience.

Cricket is a game that thrives on teamwork and trust. Similarly, mental health requires support, understanding, and companionship. SOC Socks aim to bridge the gap between the game and life, encouraging men to carry the Spirit of Cricket off the field and into their daily lives. Whether you're gearing up for a match or heading out for the day, SOC Socks will be your constant companion, reminding you to think about your mates and cherish the positive moments.


Mental health is a universal concern, and SOC Socks are available for everyone who wants to make a difference. By purchasing a pair of SOC Socks, you’re not just buying a product; you’re joining a movement. A movement that promotes mental health awareness, supports men in their journey towards better mental well-being, and builds a community where everyone looks out for each other.


Anthony Telfer suggests these socks will represent "SOC Socks Monday" - for Men's Mental Health. Wear your socks on a Monday to raise awareness. Mondays are often seen as the toughest day of the week, a return to routine and responsibilities after the weekend. By designating Mondays as "SOC Socks Monday," we aim to start the week with a positive reminder of the importance of mental health. It’s a call to action for men to prioritize their well-being, check in with their mates, and start conversations about mental health. Wearing SOC Socks on Mondays becomes a symbolic act, signaling that mental health matters and that support is always available. It's important to take a photo of your SOC Socks and send it to your mate to check in and see how he is going.


Join us in making a statement. Purchase your SOC Socks today and wear them with pride. Every step you take in these socks is a step towards a healthier mind and a happier life. Let's create a world where men feel comfortable talking about their mental health, supported by the Spirit of Cricket and the bond of friendship. Together, we can walk towards a brighter, more positive future. One step at a time, with SOC Socks.

You can order your SOC Socks at the following link on the Spirit of Cricket website.



Orders must be placed by Sunday, the 14th July to ensure you get them in time for the upcoming cricket season. Delivery will be approximately 6 weeks.

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