In 2022, Anthony Telfer observed the differing levels of sportsmanship in cricket, specifically noting a contrast between veteran's cricket and other game tiers. This led him to introduce the concept of the "Spirit of Cricket." Working alongside cricket administrators, players, and umpires in Australia, Telfer successfully promoted this idea through various means, such as creating a logo, the Spirit of Cricket Preamble, and organizing events like the O50's Australian National Championships. During these championships, a Spirit of Cricket award was presented to exemplify the principles of fair play.